SOCIAL MEDIA MANAGER

Summary of Job Details 
Reporting to the Marketing, Communications, and Engagement (MCE) Director, works independently to lead, implement, and collaborate on social media campaigns and projects that achieve organizational, enrollment, and program-specific objectives. This position manages a large portfolio of social media channels and projects and helps decentralized account coordinators at study centers and within the University of California Education Abroad Programs (UCEAP) systemwide offices to achieve organizational, student-centered goals. Through relationship building and channel-specific expertise, the social media manager collaborates in creating strong social media content that builds and strengthens UCEAP's voice, brand, and communication. Based on working knowledge of UCEAP programs and expertise in UCEAP's marketing programs and objectives, analyzes data, makes recommendations, designs, implements and maintains a comprehensive, multi-dimensional social media program. Maintains currency with emerging content, channels, and social media strategy and leverages expertise for continuous improvement. Works closely with the Multi-Media Designer(s) and the digital marketing specialist and collaborates with the MCE team and program staff.