Assistant Director for Enrollment and Institutional Relations, US office

JOB DESCRIPTION :

Assistant Director for Enrollment and Institutional Relations, US office

 

The Organization:

Academic Programs Abroad (APA) has been a leader in study abroad for more than 30 years. APA is a boutique program provider in Paris, France, with a passion to provide a first-rate study abroad experience that unites academic excellence with the beauty and richness of French and Francophone culture. For over 30 years, students from more than 50 US colleges and universities have received a personalized, immersive education abroad in Paris, France.  In recent years, APA has expanded its offer with options in Senegal, Morocco and a multi-country program (France, Morocco, Senegal).

Built on the pillars of academics, culture and community, each program in the APA portfolio is thoughtfully designed to provide immersion in all aspects of the French and Francophone lifestyle, through homestay, classes at local universities and cultural events and excursions.

 

Context:

To accelerate its growth and boost student enrollment, APA is hiring a second person to join its Sales and Marketing Team in the US.  Both members of the team will work hand in hand as a duo, though each with specific areas of intervention and responsibilities. Both members of the team report directly to the APA Director and will be jointly responsible for student enrollment.

The position is fully remote as the other member of the Sales and Marketing Team recently relocated to Paris, and requires the ability to work both autonomously and as part of a team.

APA will prioritize an ideal candidate over their location, but a candidate located in (or willing to relocate to) a major airline hub or a location with a high density of APA partner institutions in the northeast is preferred.

 

Job description

APA’s Assistant Director, US office, serves as the primary point of contact for APA in the US. The Assistant Director’s primary responsibilities are:

• To actively recruit students for APA programs and support them throughout the application process
• To create new partnerships with US universities and colleges while strengthening existing relations with our partners
• To liaise with students and their families
• To contribute to APA’s marketing and sales strategy
• To oversee all administrative aspects within the American context.

 

 

JOB SPECIFIC QUALIFICATIONS

• Bacherlor’s degree from a US institution or international equivalent; Master’s degree preferred
• At least 5 years of relevant work experience in the field of international education (ideally sales and marketing experience in the field of study abroad)
• Demonstrated knowledge of international education: thorough understanding of academic departments, degree programs, roles and responsibilities within US Higher education
• Experience abroad in a French-speaking country; knowledge of the French language and of Francophone cultures
• Experience handling social media or other technological platforms for marketing purposes a plus
• Experience using a CRM (Sales Force) a plus

 

DESIRED SKILLS

• Superior interpersonal, written, and verbal communication skills in English and in French. Proven ability to connect with diverse audiences and to create strong, trust-based relationships. Capacity to represent APA effectively with authority and poise to faculty, study abroad staff, overseas partners, parents, and students.
• Excellent stakeholder management skills and ability to handle delicate situations with tact and diplomacy; willingness to reach out to new or existing University contacts to promote APA programs, and make inroads into new potential areas
• Excellent management and organization skills, detail-oriented and methodical
• Self-driven, autonomous, strong sense of initiative and with an ability to work autonomously as well as within a team
• Strong problem-solving skills and the ability to analyze and synthesize information. with capacity to work in a rapidly changing, competitive environment
• Enthusiasm for frequent travel
• Flexibility and a Sense of humor. Empathy and commitment to the outcomes of our students as well as to the values of diversity and inclusion

 

 

WHAT YOU WILL DO:
Institutional Relations

• Maintain, strengthen and develop partnerships with US universities, through regular email, phone contact and campus visits
• Work to gain official approval for APA’s programs as appropriate.
• Serve as a liaison for other APA supporters in the US, including Advisory Board members, Foundation donors and campus ambassadors.
• Assess APA’s campus relations and recommend appropriate improvements in view of reinforcing relations
• Develop effective campus presentations to promote APA programs to students and faculty and promote APA at relevant conferences, mainly the Forum on Education Abroad and NAFSA
• Collaborate with the Director in Paris to create and implement strategic plans for growth for current and prospective partners and meeting specific objectives
• Produce MOUs for new partnerships

 

Student Recruitment

• Represent APA via campus visits (study abroad fairs, information sessions, class visits and additional events as needed and appropriate).
• Create campus recruitment plans that further APA’s initiatives to recruit and support diverse students.
• Serve as student liaison before and during the application process to an APA program, respond to student inquiries, assist with visa procedure, and cultivate the relationship through matriculation and pre-departure.
• Create events that will provide alumni with a vehicle for sharing their study abroad experiences with prospective students and faculty. Serve as a reentry advisor to our graduates. Encourage and collect evaluations on major study abroad websites from program participants.
• Respond to parents ‘inquiries and solicitations as needed

 

Marketing

• Production of APA’s promotional materials: flyers, email campaigns, Newsletters and other promotional material for APA programs (targeting students, faculty, administrators and alumni).
• Manage the APA social media and encourage students to post/share their experiences on various platforms
• Update website as per instructions from the director
• Conduct Market research and relay trends to the director of APA

 

Administrative and other Assignments

• Manage billing to students and institutions
• assess APA’s campus relations and recommend appropriate improvements
• Participate in meetings with the Director and rest of the APA team regarding program development, strategy and growth and to be informed of news on the ground

 

Salary and Benefits:

• $60,000- 75,000, depending on profile and experience
• Benefits to be disussed

 

To Apply, qualified candidates should submit the following materials to [email protected]:

• Résumé
• Cover letter